Digitalization: A Social Science challenge?
Andreas Schumacher, Director Strategy & Digitalization at VTU, was recently a guest on the podcast 'So techt Deutschland.' In this podcast, ntv hosts Frauke Holzmeier and Andreas Laukat ask founders, investors, politicians and entrepreneurs about the state of technology in Germany.
In the conversation, Andreas Schumacher shares his perspective on digitalization in the industry. He sees the biggest challenge not in the technology itself, but in the human factor: '80 to 90 percent of digitalization is a social science issue, not primarily a technical one.' Andreas discusses how companies need to position themselves today in his conversation with the podcast hosts.
Listen to the podcast episode on the topic “Why so many digitalisation projects fail” (in German)